It's a lovely idea. We'd love to see more of that sort of initiative. I think that at a local level, we're very interested in having that dialogue. I've been having conversations with the Ottawa Symphony Orchestra and with Ottawa Dance Directive. Robin and I have had many conversations about how to create some cross-marketing.
You're absolutely right. We know that tourist dollars are limited and tourist time is limited, and if we can package that up and deliver it in a way that's easy and palatable, all the better.