Yes, but I think what we are trying to do is diversify what we say our benefit to society is. We're really emphasizing that aspect to people so that people understand that what museums are today isn't what they were 20 or 50 years ago and that we are doing so many things in so many sectors across the country.
You mentioned the way our cities are changing in terms of their positioning in the world. Well, it's really important that we have city museums that look at what our cities are like, and yet in large cities in this country, we don't.