I have just been invited to cover the Seoul Museum of Design. I think there's a great political resolve over there to position Korea as a country with incredible design and fashion. Right now, there’s an absolutely extraordinary buzz around Korea. This country is setting itself up on the world stage in this field. For instance, I've discovered Korean designers at a big trade fair in Paris called MAISON&OBJET, where they had a group display.
This is the new image of Korea. Yes, we are design.
There is also the idea of international positioning. They invite people like me to cover this new, totally revolutionary museum of design, which mixes the most beautiful architecture in the world with the world of design. Everyone who loves design just wants to go and see what is happening in Korea.