You are absolutely right.
It is interesting and I am glad you mentioned the Korean model given that I gave the Minister and her office the book entitled The Birth of Korean Cool. This book talks precisely about what is happening in Korea. The best known phenomenon, the famous Gangnam Style song, is a government initiative and is completely supported by the state.
By the way, Ms. Watkins, are you aware that, in terms of the support for theatre, there has been this—