Through you, Madam Chair, that is an excellent question, and I'm thrilled to answer it to the best of my ability.
All our young people are accessing information this way. Therefore, to get our information online, we have to digitize not only the collection records and images but also our services. That does not preclude people coming into the museum. In actual fact, in four years we have doubled attendance and we have doubled revenue. It is not one or the other; they are in tandem.
There are now global research reasons. We now have people in Europe and in Mexico asking us for information about our collection. It has enhanced our reach and our capacity. To do it and to stay competitive with all the other organizations, we have to do the same. We have to digitize our collection and our services.
To your other question, as well as Madam Chair's question two days ago, they actually facilitate our marketing strategy. We put them on Twitter and on Facebook, and that increases our dialogue and our presence not only in our immediate community but also provincially and nationally.
In tandem with that, we have audio tours in six languages. Ottawa Tourism loves us. We've uploaded those onto our website. It's not just digitization of the collections, per se. It again is a suite of strategies and tactics that allows us to be known throughout our community and province and internationally.