We're aware of that, and we know the owner well.
Inserts are, in fact, a very important part of our business. It becomes a problem in terms of our Canada Post distribution because Canada Post views inserts as a pretty important part of their business. In fact, it's one of the few areas of Canada Post business that is actually growing. There are some old rules still sitting out there from the days of Canadian Heritage's Canada Post publications assistance program, in terms of 70% advertising content, 30% news content, and certain tests about how the flyers have to be folded and inserted in the newspapers. Then they also have a program called consumer's choice, which allows consumers to refuse advertising inserts, but they're not allowed to refuse newspapers. That was always a bit of a leg-up for newspapers. They could do that.
In some markets now, Canada Post has enforced those sorts of rules. You'll see, from our comments and our submission here, that we do think Canada Post remains a very critical delivery system for us in rural areas. They're really the only guys who are delivering to farms, acreages, and those sorts of places. We need to revisit that relationship and find a way to redo the rules so that we can work together rather than fight against each other as competitors.