I would imagine that's entirely possible, and we've seen some evidence of that. When Spain tried to enforce that type of rule with the Internet giant, Google just cut them off and said, “Well, okay, Spain, you don't get our service anymore.”
The Europeans have been quite active on this front with copyright. It's another one of those obvious things to us, that the content creators, the journalists who write those stories, see very little return from the digital distribution of their material. It happened in the music business, as you know. It just about destroyed the old traditional music business.
I do think that copyright laws were designed before we had this mass digital distribution of content. They probably need to be reviewed and brought up to date, so that there is a means.... We put in a possible suggestion. If you click through to a journalist's story, then at that point perhaps that journalist and the newspaper that employs him should receive a payment. There are ways to get at this.
The two companies, the two oligarchs really, Facebook and Google, take 75% of the digital revenues in Canada. It's an enormous amount. That's money that once underpinned our business model. There needs to be some approach through copyright. I've suggested that in the old cable model there were a lot of Canadian television producers who got a slice of the cable bill because they were on a speciality TV channel, like a home improvement or food channel, or whatever.
Is there some way of enacting that type of regulation, which would allow for a better split between the Googles and the Facebooks and the newspapers that are actually generating that content? A great deal of Internet traffic is going to news sites. That's what people are searching for. Readership, as you've probably heard many times, has never been greater. It's just that it's all free today.