I will kick it off briefly. I completely agree. That is part of the fun of being in that space as a journalist. It allows us to interact with our audiences with a speed, immediacy, and depth we have never had before. You would have to wait for the phone call to come in, the letter to the editor to come into the office, or a person to stop you at the grocery store, depending on how large your community is, to get that feedback. I think this is just a user experience with the platform; it asks and demands that interactivity. We don't want just to hear what you are saying; we want the ability to ask you a question and get an answer.
I will toss it to Nick for any additional thoughts. He is in this space in terms of the role he has professionally, reporting on many of you.