It's that discrimination that becomes the real problem. Certainly, they can set their prices, and they are price-setters at the moment. The price is about 30% of everything that moves through and then on advertising about 70%. It is a huge issue.
It is somewhat of a misnomer, however, to say that these major players in the digital environment took all the advertising out of newspapers. That is not true. Most of the advertising that is going into the digital environment is a different kind of advertising than was ever in the newspaper. By having online activities, where you can now have classified advertising and other such things for free, you've just destroyed the print media—