Mr. Honderich, I'm somebody who's familiar with your paper, and when I say paper, I mean the Toronto Star. I don't read it as often as I used to, but I'm a big fan of Toronto Star Touch. You invested an awful lot of money in that a couple of years ago. I think it was $25 million at the outset, and some $10 million a year since.
If I had been listening to the proceedings of this hearing and if I were the patriarch of a newspaper as you are, I would probably do some of the same things. I would make a dedicated online platform that embraced tablet technology and was specific to it, modelled after La Presse+, which Monsieur Nantel brings up as a model time and again, and rightfully so. It's beautifully designed.
I would put money into good journalists, like Emma Teitel or Paul Wells. You may not always agree with them, but they're smart and they know what they're doing. I would invest in big stories. I would invest in newsrooms. If there's any newsroom, particularly in print, I would argue, and perhaps anywhere in Canada, that's most like the film Spotlight, it would be you guys.
You had a huge story last night about medical journals. It was on CTV National News as well. It sounds kind of mundane but it's a hugely important story. As somebody who used to do morning shows and health news, you would cite journals, and it immediately had an air of authority. We cite these journals all the time when we talk about health, which everybody pays attention to. You have a good investigative report on how they may be discredited through various takeovers. This is important stuff, but you're losing money, and I say that with despair. Don't get me wrong.