In the digital space, it should be put in rural markets where there is a lack of resources being put by Metroland and others. I would also say don't take advertising. Give them enough money that they don't have to come in and take our advertising. I would say charge a nominal subscription. They're allowed to put basic news upfront maybe, but for any of their in-depth stuff, why is Chris Hall's opinion allowed to go out for free when the rest of us need to pay Michael Harris and Brent Rathgeber and others to—
On September 29th, 2016. See this statement in context.