But we've been cut by one-third.
In terms of Toronto Star Touch, the competition in the English market in Toronto is so great. People have so many options. I think the exclusivity of La Presse in Montreal gave it an added advantage. If you were to ask me—I'm going to volunteer this—who is our biggest newspaper competitor today, I would say it's the CBC. It's spending incredibly on its website—unlimited resources—and it's able to take advertising.
If you want to deal with an issue, you can look at the BBC model, where, in fact, they have exactly the same situation. They built up a huge digital presence, but the BBC is not allowed to take advertising. There's an issue for you to discuss.
You want to look at other options and you raised some of the issues about where to go. The Canadian periodical fund established after the Maclean's debacle, is a direct government subsidy for paid circulation magazines.
There's been a tradition that newspapers per se never wanted to get government subsidies. They never wanted to be involved. I can tell you that in Ontario there was a digital tax credit that the Province of Ontario brought in. They have now eliminated it. We certainly took that.
I can tell you that Premier McGuinty decided not to put the HST on the sale of newspapers because of the democracy argument. That's been in place, but there has never been anything full scale, like the support for the entertainment or creative industry across Canada.