First, I have some questions for Mr. Honderich.
In my constituency, we have three Metroland newspapers in the York Region news group: Georgina Advocate, East Gwillimbury Express, and the Bradford West Gwillimbury Topic. Yet almost all of them are often too indistinguishable from the Newmarket Era banner. You say there are these forces creating a separation of your newspapers from the community or an inability to connect. I'd argue that perhaps your own editorial or your own business model is a big part of that.
When people from Pefferlaw are wondering what the heck does what went on at Aurora town council this week have to do with them, they're reading newspapers that aren't really about their community but about other communities.