I agree with you.
I have a follow-up question for Mr. Myles. The people from Maclean's and Carole Beaulieu from L'actualité told me that their readership has never been as strong, but that they've never had as little advertising. I have a hypothesis about that acceleration, but I would ruffle feathers by stating it.
Is it possible that advertising agencies and agencies that purchase seconds and minutes on the television, radio, and so on, receive a significant kickback if they choose digital media rather than the usual advertising service?
Mr. Myles, what do you think?