Last week, in my equity class, they had to analyze newspapers, and all the students were surprised that they could not find any articles on women's sports. That is the purpose of the paper. Right after the Olympics, boom.
The media keeps telling us that people are not interested in women's sport. If you're in marketing and you want to launch a new product, the first thing you do is promote it, and then people are interested. If we don't talk about women's sport, and if we don't see women's sport, then of course people will say they're not interested. It's because they don't know they're interested. During the Olympics, they are there.
There is definitely a problem with the media representation of women athletes.