I don't mean to sound flippant, but my solution would be to compete. Yes, there are large players that have come into the marketplace, but the notion that we're going to close up the Canadian Internet to Google and Facebook when a large part of what they're doing is actually driving traffic to Canadian sites strikes me as a bit of a non-starter.
They're taking a portion of revenues, so I understand the frustration, but I do think that a digital environment with many readers, not just in Canada but on a global basis, suggests there are opportunities for Canadian organizations as well.