In 2010, the Canada periodical fund resulted from the merger of two existing funds: the Canada magazine fund and the mail subsidy program administered by Canada Post. Prior to that, the Canada Post assistance program totalled $80 million. In the 1980s, the program budget even hit $200 million. The purpose of the program was basically to subsidize home delivery.
In 2010, the two funds were merged, and the way they were administered was overhauled. The formula is now based on readership.
We're rewarding success at reaching readers, and—I'll conclude on that, since I think I still have 15 seconds—all the money can be used not just to pay for the posting of L'Actualité but to pay for your website, your expenses related to writing, and pictures—maybe not to buy a yellow bus—related to the business of a periodical.