I prepared a brief for the committee that has been circulated, and I have to say Brandon isn't in my data results right now because we had to do a little bit of finishing up of the.... We didn't finish Brandon in time to present it to the committee, but the pattern is that it falls in about the middle of the pack in terms of the availability of local news in that community.
In the brief I have the more detailed study, and going forward we hope to be able to work on this index and then look in more depth at why some communities are better served than others. I think that's the crux of the matter here: to understand what's going on and what's happening in these underserved communities, and to think about how to address the problems in those communities. A solution that might have an impact on a place like Toronto won't necessarily have an impact on a smaller rural community.
I would like to make a point on the earlier discussion about Facebook and Google. For online digital organizations to start up in a smaller community and survive, the issue is that they need eyes on the site. If you're in a community that has 60,000 people in it, your ability to reach enough advertisers at .00, or tiny little fractions of a penny per view, makes it that much more difficult to survive when you have content that's appealing only to that smaller audience because you're focused on local news and events.