Sure. I was hoping for a question, actually.
Lines of inquiry we're going to pursue come out of studies that have been done elsewhere. In the United States, for instance, one of the things they've noted is that living in the shadow of a major media centre might be a problem. For instance, work that's been done on New Jersey and the problems they have there and the local media ecosystem there suggests that having New York overshadow you and swoop in to do an interesting story once in a while may have some bearing on undermining the vibrancy of local media. They might siphon off some advertising potential. That could be one problem. It could be something that's happening in Brampton and Oakville, and it's something we're going to take a look at.
Income also seems to be an indicator of how well a local community is served. Again, in New Jersey, they did a study of Newark, which has a poorer community that is more diverse, a middle-income less diverse community, and then a more affluent community with very little diversity. The more affluent community had more local news sources and more local news coverage that was focused on that community and relevant to that community in terms of critical information needs. There's been a list drawn up of what the critical information needs are, and they measured that.