May I add to that?
The other thing that we encourage is collaboration between the various sectors. We need to have the education system working with the recreation system, working with the sports system. Although we're all part of the same family, we all have individual priorities and objectives. If we work more collaboratively at the local level, I think there are opportunities to be consistent with the messaging, but also opportunities to leverage other assets, whether it's instruction, facility access, programs, etc.