I would say the federal government has an opportunity to make this a priority. I think we need to ensure that Canadians value being physically active and participating in sport. It starts there.
We don't value being active, as a society. Until we do, I think interest in programs, and all of the other things, are down the road. Currently our society does not value being physically active as a way of life here in Canada. We need to put a priority and a spotlight on ensuring that Canadians are physically active.