Here's a brief example of this. I was watching television the other day, CBC, of course, and there was a commercial for some Olympic sport-related thing. It showed the kids; it showed the Olympic athletes. It showed the kids; it showed the Olympic athletes. Fantastic, very motivational, feeding the ladder....
Why don't they show Simon Whitfield paddle-boarding in his free time as well? Why don't we mix that in? Why don't we find the other retired elite athletes? I know Simon personally. I know he plays a lot of soccer. Why don't we have that imagery as well? Why do we stop at the Olympics?