Thank you to everyone for your presentations today.
Last week we had a session here as well, and I want to refer to it in a minute.
I have a quick question in regard to the imagery that you brought up, Mr. McConnell. Anyone can get into this. You mentioned through your imagery.... Does that process involve education as well, of why to get into sport and how to get into sport?
I go back to the harmony that you mentioned, Ms. Lafrenière. It didn't hit me until you said it, but my daughter was involved in synchronized skating for years. There was a group of kids there, all girls, coached by a young lady who loved it. It went on into university. They all skated in university. They still make sure that all their kids are involved in sport. All those kids coming up are now six, seven, eight, nine years old.
When we go back to role models, I want to know if role models play any part in that. Whether it's Hayley Wickenheiser in hockey, or Eugenie Bouchard, or Brooke Henderson, there are lots of different role models out there today. We've just come through the Olympic side of it as well with Isabela Onyshko, in Brandon, in gymnastics, in my own area. I wonder if role models play any part in the younger people getting into it.
The education part comes from the fact there are amateurs versus professionals. Getting spotlights in the media in Canada is a little tough when you have baseball on the TV every night right now. The media tends to cover the professionals and not the amateurs, even at the Olympic level. That's my point.
Can you comment on the importance of that?