The two markets are significantly different, and that is reflected in the act going forward. Francophone Canadians are very close to their stars. They're very close to their TV system. They're very close to stories about them, as we all are, and I think the question of language has helped with that.
Quite frankly, even though it's a smaller market, Canadians actually pay attention and watch. There is a great popularity to all of these shows. They're not being filled with reruns of American programming. They're being filled by programming that is of interest and is actually watched by francophone Quebeckers.
You were mentioning one of the big talk shows. It competes weekly with any program in the nation in terms of numbers of Canadians who tune in to those shows. They compete with the best available in the world. It's always a question of trying to serve Canadians and what's important to them.
Great drama coming out of those networks is also producing numbers that are on the same scale as some of the talk shows.