What we've been trying to concentrate on is broadcasters and those who have traditionally been producing the important content that meets the objectives of the act. A lot of our recent decisions have been moving toward nudging them to take new risks by giving them the flexibility—and I know people don't like that—to make different choices and to be able to reach out to Canadians and produce that great content.
With respect to monitoring, our monitoring teams are scanning on a constant basis publicly available information and other studies, taking them into consideration and reporting on them through our monitoring report. We're finding ways, by using this information and sharing it with Canadians, to try to understand what the various impacts are.
Enterprises that are in the advertising business these days go way beyond even the traditional forms of media. You receive advertising when you light your Facebook up. For the CRTC, it is not broadcasting when you're sharing your family pictures with one another and you get an ad slotted in there. Those are areas that we won't be getting involved in.
We are starting to look at expanding the social obligations with respect to serving Canadians with disabilities. We're working, and it's not only in the broadcasting field, to ensure that the programming, when it is created by Canadian mechanisms, does include closed captioning and that the description is included. We are sort of starting, in different ways, to address the new world, but there are a lot of things out there. There are a lot of different products that are now competing for the advertising dollar, and they're not all under our purview. I don't think regulating those will help us.
We need to find new ways to ensure that the success of the Canadian content that is available and celebrated across the world continues. It's really looking at what the outcome is, as opposed to what the regulation should be.