Where I want to go is around the challenge that's presented by the global technology companies, and I would argue that in the form of Facebook and Google in particular, they are primarily technology companies and not media companies. These are both companies we partner with to distribute content.
The challenge that has occurred for the newspaper industry is that the search function—the search for my local shoemaker or repairer or whatever it might be—has virtually replaced all the classified advertising in newspapers. Their bread and butter was the classified ads. That was never the bread and butter of broadcasters, really. Newspapers have been hit particularly hard, I think, by the advent of these kinds of companies that are coming in. As you have rightly pointed out—and I say this as a good partner to them—they take from the market, but they do not contribute a lot to the Canadian market.