I'm happy to see that you recognize that. Twenty years ago we were just about the first ones to go into digital. All the information was available to everybody around us, and we saw that. We also saw Canadians being interested in it, we saw where the audiences were going, and we started the conversations. We have been in this digital world for a very long time, so this is not new.
Are we making money off digital? If any person in this media industry knew or was able to monetize perfectly all of the efforts in trying to do this, aside from the Googles of the world and the media giants who are... Facebook, Google, and YouTube are all media companies. They are not simply technology companies. What we're trying to do is make sure we monetize this as we go forward.
Do we have the secret of the sauce right now? No, we don't.