We don't compete against the American giants. We have a mandate to deliver to Canadians the best possible Canadian content and to make sure that the lights shine on Canadian artists in prime time. We are able, through all of our platforms, to tell you what's going on in the world through our journalists, who are stationed in really crazy places in the world and who are trying to give you a perspective of not only what's going on there, but how that affects Canada and Canadians in their daily lives.
Whether it's a conversation about climate change or whether it's a conversation about what's going on in different places of the country affected by the oil crisis, this is what we do. We don't wake up in the morning trying to compete against Google—