I'll answer that question in terms of the Olympics, and then I will ask Heather to help me explain how the sports strategy has evolved.
In this current context, you know how much we are invested in the Olympics. We're invested in the Olympics, allowing us—not only allowing us, but ensuring that not only men's sports but also women's sports are seen on a Saturday afternoon on Sports Weekend. The stuff we do between Olympic Games will involve skiing and luge. It will involve all sorts of sports that women actually play and that are in this window on Saturday afternoons.
On sports strategy, Heather, perhaps—