As you know, Mr. Breton, our 2020 plan had three priorities.
One of them was to add local content. We understand that Canadians are asking for this. They are constantly repeating that they want to understand their communities better and connect their communities with the challenges facing the provinces, Canada, and ultimately, the entire world.
By listening to Canadians, we've also worked to ensure that we can measure how the new regional sites—because much of the investment is in digital—attract their interest.
I will let Louis Lalande explain how the CBC invests this money in the regions. After that, Heather Conway will let you know how we support that priority.