You are well aware of the challenges our public broadcaster is facing. Specifically, and this is happening to all other conventional television broadcasters, our advertising revenues are migrating to other platforms—primarily digital ones—and our business models are feeling the impact.
Faced with these challenges, we have reinvented CBC/Radio-Canada to prioritize digital. Our websites, radio and television are being reinvented around the new priorities, which enables us to reduce our costs, be even more efficient, and use our existing digital platforms to counter the revenue reduction. We're doing our part to maximize the value of our content.
The main objective of our efforts is to constantly offer Canadians the services they say they want. On both the CBC and Radio-Canada sides, we stay in touch with our audiences and take account of what they ask us through our various consultations. The goal is to deliver our services to our Canadian viewers and listeners in the best way possible.