Absolutely.
I think there are three stages in an athlete's career: introduction to sport, high-performance sport and transition, after the athlete won the medal, goes to university and wants to have a normal life after intensive competitions. Since athletes feel this is a very important issue for them, we work a lot with AthletesCAN and national organizations.
What comes after winning medals? How do you transition to everyday life? I think there's definitely a parallel to dance.