Absolutely.
In Rio, I had the opportunity to spend some time with both Mr. Lacroix and Greg Stremlaw from CBC Sports. One of the educations I got was on just that, the alternative platforms that were available to showcase sport, women in sport, paralympic sport, any kind of sport that may not be on television per se. I was very intrigued by the idea that television isn't the be-all and end-all that it used to be and, in fact, most young people are engaging in watching sport in very diverse ways, such as on their computers, or on their phones, or through other social media, and Internet platforms.
The thing that fascinated me was the opportunity that this provides, because, in some ways, these platforms are only limited by the content, as opposed to the hour or the minutes on a television, and the notion was that as long as there was content available, we could have a really robust representation of these groups available for people.
As I left Rio, I committed to convening some kind of round table or meeting of people involved in media, such as CBC and others, to talk about how we can get traditionally under-represented groups onto these other external platforms, because I think they present a huge opportunity for awareness.