Thank you, Madam Chair.
Mr. Schaan, our study on regional media clearly showed that many jobs are changing. For example, the local weeklies told us that their work used to be focused on analyzing and checking news about community events, news that they published once a week. Today, however, the weeklies have to publish information every day. So they need a huge amount of assistance.
We agree that, ideally, the Department of Industry would do well to take an interest. There are certainly adjustments to be made, as in every industry faced with competition, whether from outside or inside. Programs must be put in place to support this industry. It is particularly important because it allows communities to express themselves, to have a voice, and not to feel isolated at the end of a side road surrounded by countryside. Basically, they also need to know what is happening where they live.
However, culturally, the Internet does not just present a challenge or competition in terms of advertising, but it also has exclusive streaming providers of music, television and film. So that raises challenges in terms of access to those platforms. It is as if these new media outlets had invented a machine and that people had to get used to a new production format. But the content is not new.
Let me explain. Culture is still compatible with the technology, but our industrial system is not at all set up for it. At the moment, the system has been caught with its pants down. We were able to see during Minister Joly’s consultations last Friday that there is certainly a great opportunity for our cultural industry to get access to those streaming platforms. However, there is also a huge challenge for the cultural industries, which, if they can use the global platforms, have to be part of a major international supply of content. That is the current challenge.
The CRTC has come up with figures from its analyses. I do not know whether all members of the committee are aware of them. Last week, that CRTC presented data in La Presse that showed that 61% of young people from 18 to 34 use Netflix. That is a huge penetration rate that, in industrial terms, Canada cannot achieve for all kinds of broadcasting reasons. Do you think that we can expect specific attention to this situation from Industry Canada, including monitoring and recommendations?