We don't make recommendations per se. We don't review specific advertising campaigns to say whether the right media choices were made. That isn't what we do.
As I said, we provide the departments with the information on the subject. Absolutely no one determines that a certain type of media has no place. Every type of media, including the print media, has a role to play. There is no doubt that, in some cases, the print media is the better choice.
I can't comment on kickbacks, because I'm not at all familiar with that.