Exactly. It leads to a certain behaviour, on the one hand. On the other hand, it is possible to get a multiplier effect in the sense that most of those platforms invite people to share information. With all due respect, it is rare for someone to take a newspaper, cut out an advertisement, make photocopies and distribute them to a number of people. With digital platforms such as social media, it's possible to do so. In addition, it's a way to support the action of someone we respect. The multiplier effect is even stronger.
On November 1st, 2016. See this statement in context.