It's really important to understand, as I think I stated at the beginning, that it's very rare that you would have an advertising campaign that rides alone. It's usually part of a broader communication strategy that includes a whole host of other mechanisms, so just looking at the advertising by itself would be unfortunate because there are usually additional mechanisms that are used such as public relations and so on, to make sure that there is coverage in all the areas.
On November 1st, 2016. See this statement in context.