Madam Chair, I am pleased to tell the member that, last week, the assistant deputy minister gave the go-ahead for an independent firm to conduct a detailed analysis of how people in minority communities learn about Government of Canada advertising, as compared with the rest of the population. The goal is to find out whether differences exist. If so, we want to know what they are. The findings of that study will be made public, as is proper. They will be shared with the people in our advertising communications community.
If minority communities learn about Government of Canada advertising through different means, knowing that will be very useful for future ad campaigns. The study is expected to begin in the next few months, in 2017. I have earmarked a budget specifically for this study. It's important to know whether these communities behave differently, and we will adapt accordingly. As I said, the study should begin in the next few months.
As with all public opinion studies and research, the findings will be available on the Library and Archives Canada website.