In terms of the regulation of advertising, as a commercial activity it would be regulated in the various forms that we regulate any commercial activity. If you are found to be anti-competitive or...a significant lessening of competition, you would fall under the guise of the Competition Act. For the purposes of incorporation of that new entity, you would likely choose to incorporate either federally or provincially, and you would fall either under the statute that I have oversight for, the Canada Business Corporations Act, or a provincial statute of that kind, which would require you to set out objectives of your company, and then have a corporate governance structure that would determine your actions. It would depend on what specific aspects of regulation you were looking for in terms of that direct-to-consumer—
On November 1st, 2016. See this statement in context.