We started by raising it through sponsorship. That was 95% of the entire revenue coming in. We now have it split. We bring in donations and do fundraisers, but the gates are the biggest part of it. We've now started to build the community where each team is, and in that community we have started to build the fans. For instance, in the last two years we started to sell merchandise. Whereas we might once have sold maybe $1,000 for the whole year, we're now selling $10,000 per year in each community. It's all about going into the community and then building that base within the community to get the fans to recognize, one, that we're here, and two, that we are a family game to come to see.
There's a big difference coming and seeing our game where our women are very much about playing the sport and there's no violence or fighting. It's absolutely not allowed in the league. I'm sure you know this if you watch the Olympics, because it's also phenomenal watching the men at the Olympics, because they actually play the game.
For us, it's about getting people to understand through media, through youth groups, through many different things that there's a product out there that you can come to watch and support by buying our $15 ticket. That's what it costs to watch an Olympic player play in your backyard.
Our funding has changed because our gates are changing, and that's what's making the difference for us in our revenue.