One of the greatest things this year—actually, last year was when it really started—I walked into Toronto's opening game, which had almost 1,000 people at it. I didn't know anybody, and I was bloody happy. In Montreal last year, at the playoffs, Montreal played Toronto in Montreal. Our partnerships are with NHL teams now. I've been able to secure four NHL partnerships with those teams. When you walked into the facility, there were anywhere from 1,000 to 1,500 fans at each one of their two playoff games, but they all had their faces painted in the Montreal colours.
As each of the Montreal players came on, for Julie Chu it was “choo-choo-choo”. When Caroline Ouelette came on, it was “ollie-ollie-ollie”. Then when Marie-Philip Poulin came on, well, it went crazy at that point. It was like, for the very first time we started to see fans who were actual fans. That's based on these women who are the general managers, the women who are the coaches, who continually run clinics. They say, “We're here, go out.” These are all volunteers, and they just keep building that community. I can only imagine, if we mandated policies for media, if we mandated policies for anybody who was involved in sports to bring coaches and fans to it, the growth of our game, not just in hockey but women's sports everywhere, would explode.