I think the way we've learned, through the research of trying to grow the youth game—and we've just come up with it this year—is that we're hosting the first ever Clarkson Cup peewee championship. We're trying to bring peewee teams from across Canada to Ottawa, because this is where our Clarkson Cup is held this year, and engage them in being involved with our athletes.
They come into town, get an opportunity to see our women play the game, and get to hear our women talk about the challenges and barriers they've overcome to accomplish what they want in their life. We all know at the front of the stats that women quit sports at the age of 13 and 14. That's when they stop exercising, and it's when they stop being involved. It's all about peer pressure, media pressure, because of whatever they see, and right now social media is not about sports. It's about fashion and different things.
I think we also have a mandate within us as a professional league, and we try to create these opportunities for young girls.
I'll go back to my first point where I still say that if there is a career opportunity, young girls will continue because whether it's as a commissioner or a player, when there is a career there.... Young men will tell you that from the day they were born, when their fathers put them in front of the TV, they were going to grow up to be NHL players and make money and if they couldn't be an NHL player, they were going to be the GM or the scout. It starts at a very young age, and we have to do the same thing for young girls to continue to get them to participate.