One of the greatest things for any female sport and male sport, and more important than being a professional, earning money at the NHL and everything else, is hometown heroes. You can live forever in your community as a hometown hero, whether you're playing on the local baseball team, hockey team, or football team, and you make a difference. Usually in the past those individuals grew up to be the mayor, or those individuals grew up to hold an influential position at some point.
What we try to do is instill in our athletes and in the message we're sending that the importance of being who you are and the skill that you have is then brought back to your community, because when you bring it back to the community, you have an ability to make the difference, which is what Wick and everybody else is doing out there.
For us, as all sports organizations, when you talk about media and different things, it's essential for us that when we try to promote each woman as they come through our league, it's not just about their hockey career. It's about the career after the hockey and what they can do in that, whether it's in broadcasting or supporting or going back and doing sessions or clinics. The importance is in continuing, and women do that very well, by the way, in all sports. They give back. That's not to say that men don't, because I'm sure they do also. But the difference for us is to get those women to go back to the community and do exactly what you're doing in order to grow the amateur sports.