I'll give you maybe three.
The simple one, the work that I'm doing now for the IOC, is that on the last day of the Winter Olympics, currently there are no events for women. That's going to change. How can you blame the media for not covering women when there are no events on the best day of the Olympics? That's the simple answer. The IOC said, “Of course”.
Back closer to home, it's reported that we as a group gave $3 million to the Canadian Soccer Association to host that fantastic World Cup FIFA event in 2015. There were no women in leadership positions for the very first time in the history of that event. Twenty years ago, in 1996, in the States, the chair and the CEO were female.
If Sport Canada had policies for international host events, just as the U.K. has introduced, you would be saying that that's not allowed, that events don't get your money unless they do what you say. The specific on the turf, as everyone knows, is that you don't get to treat women as second-class citizens. Here's how the media takes it. Every day the media meet with the organizing committee of an event like this. Who's sitting at the front of the table? Two men. It's the perception.
The second thing, with regard to the whole turf thing, is that essentially it was literally and figuratively a ball going back and forth between CSA and FIFA, but as a government.... At Sport Canada, we could have said that it was a non-starter. The media is sitting there and thinking that we can't even get our own house in order. They know that we're supporting this. It's a public investment.
Concepts like that are a little bit away, sort of like a sidebar, but they lead to the perception that if we don't care, if Sport Canada doesn't care, if we as a country don't care about the women, why should the media care?
I have others, but for the sake of time.... It's a long list.