I was going to pitch it, but....
It's not as helpful, but I think those who will help you I call “influencers”. These are the people who are in a position to make change happen or recognize that it's an issue. When you're going to the dealerships you're talking to people who don't recognize that it's important to support this.
I'm sure you've been there. I ran into the same problem raising money for elite varsity athletes when I was at U of T. The guys write a cheque. Women don't write cheques. That's just who we are.
The specifics of it is to look at retail companies that are selling to consumers. I'll give my example. It's taking it out of Estevan but it's essentially Bell and Rogers going down to Sportsnet. Bell and Rogers have consumers, women and men who care about this. They have employees who coach. It's the same thing with their shareholders. The conversation with the chairs of both those companies is, “What are you doing in your avenues that you can have an impact on girls and women who are participating in sport?”
Sorry, it's way off topic for you.