I am going to take it a step further. Again, it's a recommendation.
In New Zealand.... This is when they took on the media. When Eugenie Bouchard was in Australia and was asked to twirl, it came out as “Twirlgate”. New Zealand has the same situation we do: A lot of women are winning medals, but they are not getting coverage. What they did was couple with universities to do media research. This has been done before. CAAWS did it in the 1990s, looking at it after the Olympics—how it was covered, the portrayal. That's what I mean about the twirl. It's not the quantity, but the quality of it. They looked at all of this in New Zealand, but the difference is that they sat down with the key newspapers and broadcasters, and said, “You know, we looked at this, and this is what you're doing.”
It goes back to what I said before. It's not on their radar. They put it on the radar, and it has made a difference. They are doing it every year. It's truly one that I think we can pick up. I don't have to tell you folks, but you can't tell the media what to do. You have to get them onside and influence them. It's a perfect way of doing it, and they have proven that it works.