Thank you to all three of you for coming here today.
This is a very interesting and timely study. My approach to things is how we get young girls to stay participating in sport, and especially in rural areas. I come from rural Saskatchewan and I assume it's no different from anywhere else, but as a coach running a double-A team, or whatever it may be, I need to raise funds locally in order to fund that. Oftentimes I found when I was dealing with women's teams and when I was coaching my daughter in soccer, etc., professionally, there was a big challenge to go to that local stationery store, that local gas station and say, “Can you help fund this team?”
It goes all over Canada. We talked a bit about media and oftentimes when we look at the bigger point of media, when we talk about professional hockey, obviously getting those advertisers.... People want eyeballs in order to pay. If they don't get eyeballs, they're not going to give you the money. How do we do that at a smaller level? That also adds to keeping these young girls involved. If, all of a sudden, there's a big challenge, and they have to go out and sell raffle tickets or things like that, they find it difficult, and no more so than boys, but the reality is they do find it difficult because they have a bigger barrier.
Nancy, can you comment on that?