One of my best examples is when I was working for Hockey Canada. We used to run the Chev safe and fun program with Cassie Campbell, Bobby Orr, and Mike Bossy. We used to go to these events. The kids had no idea who Bobby Orr was or who Mike Bossy was—it got the parents there—but the players would chant Cassie's name.
Cassie had come off the Olympics and was in the media. She is a promoter, and I know she helps with the Scotiabank HockeyFest, but these were boys, and they were chanting Cassie's name. They had no idea who Bobby Orr was. I realized why they brought Bobby Orr out—to bring the parents.
I could not believe how many of the little boys knew who Cassie was. It was because they had won the Olympic gold, and they were on TV. They knew who she was.