Here in Canada, there are some interesting examples that I think are worth pointing out.
My name, by the way, is Aaron Brindle. I'm on the public affairs team for Google Canada. Most of my work with publishers is actually on the editorial side. I've had a chance to work with local and national newsrooms across the country. I'm also a former journalist. I was at CBC for ten years as a senior producer on The Current.
There are interesting examples. We talked about Local Xpress, but Local Xpress actually leaned on an organization called Village Media, which is out of Sault Ste. Marie. They've become something like the Shopify of local news, where they're working with small markets where there has been disruption, where scarcity has become an issue, and they're helping digital news offerings step in to fill that market demand. They started with a news site called Soo Today. It's amazing. Today they have 80,000 unique visits from 40,000 unique users, and they've replicated this model in Sault Ste. Marie, North Bay, Timmins, Barrie, Guelph. There are really interesting examples at the local level. Then you obviously also have the iPolitics and the Canada Lands. I know that The Tyee has been mentioned. I think they spoke here.
So there's an interesting mix of great Canadian examples stepping in to fill that scarcity.