Thank you.
Thank you for bringing that up, Aaron.
It was interesting when Metroland and Postmedia started to consolidate some of the smaller newsprint organizations. Local members of the community who were interested in local media started their own print media. In my riding, for instance, we have the North Simcoe media. We also have the Springwater News. There's even one that's just for Elmvale, which is about 2,000 people. They're constantly providing information on what's happening at local councils. Barrie Today is the online one that Aaron just mentioned.
My question to Google is that when these start-ups happen, do you see it spreading quickly? I mean, you would have some sort of analytics to tell you. Or is there a long process in place for these new start-up local news organizations to be able to hit a level of sustainability?